Marketing, sales and service for different generations

For whom

Participants:

Up to 15 people

Duration:

8 hour

Objectives of the workshop

Practical applications for using Generation theory in marketing, sales and service

Learn customary formats of interaction and communication for different generations

Know “dos and don’ts” of interaction and communication potential conflict triggers

Ways generations define those who are “theirs” and “outsiders”

The content of the seminar

Generational essence of “money” for various generations
Ways to show that you are “theirs” to generations
“Good service” for various generations
Good atmosphere for interaction – things to keep in mind
“Magic words” for generations – way to make information clear and catching

Generation Theory was created by American scientists Neil Howe and William Strauss in 1991. Adaptation of Generation Theory for Russia was made by the team under the leadership of Evgeniya Shamis – founder and coordinator of the project RuGenerations, CEO of Sherpa S Pro.

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Workshop «Marketing, sales and service for different generations»

For whom

Objectives of the workshop

The content of the seminar